In today’s consumer market, product competition is extremely fierce. Amidst homogenous competition, custom packaging can make your product stand out among competitors and break through.
The Importance of Custom Packaging
Whether you are the cosmetic care product manufacturer, the toiletries manufacturer, the personal care appliance manufacturer, the tea manufacturer, or the 3C electronic product manufacturer, custom packaging can not only protect your products but also make your product leave a unique impression on customers.
Users Will Remember You at First Glance
The custom brand packaging is the first contact between your product and your customers, this is a very important chance to make the first good and unforgettable impression in customers’ minds and then attract them to stimulate their curiosity to open the packaging. As a result, you take the lead by ensuring your product is the first one users see.
Enhance Brand Identity
Your customizable packaging is a powerful extension of your brand. You will have your own design, your own color, your own logo, your own font, and your own packing texture. All these elements will reflect your brand’s personality, values, and quality and make your brand stand out among other brands.
Protect Products
Custom package don’t only mean a beautiful outer appearance but also mean protection for specific products. Customized design can design packaging of different shapes according to the characteristics of the product to protect the weakest part of the product and ensure that your product is intact during transportation.
What is Custom Packaging?
Custom packaging is the specific packaging solutions designed for the purpose of enhancing brand building, ensuring snug fit, and meeting the unique requirements of the industry.
Differences Between Custom and Standard Packaging
Standard packaging is versatile, they can be used to pack various products, no matter what size they are, and generally don’t have strict requests on appearance. Let’s take a look at their difference.
Design and Aesthetics: The custom product packaging can easily attract consumers’ attention, and strengthen the brand value. However, the standard packaging looks ordinary and is easily ignored by consumers.
Fit and Protection: The customized packaging is designed to fit products precisely, provide better protection, and reduce waste. However, the standard packaging will need additional fillers to secure products, this is not an eco friendly packing solution and reduces packaging efficiency.
Branding Opportunities: Custom package printing can enhance brand visibility by designing your logos, graphics, and messages. Standard packaging generally doesn’t have such options.
Types of Custom Packaging
In terms of packaging, personalized packaging can be done from boxes, bags, labels & stickers, and unique shapes and designs.
Custom Packaging Box
- Rigid Boxes: In recent years, molded fiber packaging has been quite popular for packing high-end products like electronics, cosmetics, and luxury goods. This packing material is biodegradable and compostable, providing excellent protection and a premium unboxing experience.
- Folding Cartons: Made from paperboard, these boxes are lightweight and can be easily folded. They are commonly used for retail products, including food, cosmetics, and pharmaceuticals.
- Corrugated Boxes: Known for their strength and durability. The corrugated boxes are consisting of multiple layers of paperboard, the ideal boxes for shipping and heavy products.
Custom Packaging Bag
- Paper Bags: Eco friendly and recyclable, often used for clothing, groceries, and takeaway food.
- Plastic Bags: Less eco friendly than paper bags, but can be used for a variety of products, from groceries to clothing.
- Reusable Bags: Made from canvas or woven fabric, can be used repeatedly and reduce waste.
Labels and Stickers
Custom labels and stickers are essential to show your brand information. They can be applied to various packaging types, such as the label of cloth, the label of the drink bottle, or the sealing label of the disposable takeout containers.
Unique Shapes and Designs
Custom packaging can be created in unique shapes and designs to stand out on the shelf and attract consumer attention. These designs can be made according to the specific product and provide creativity and exclusivity to your products in such a competitive market.
How to Design Your Custom Packaging?
Before finalizing your custom packaging solution, you need to consider the following factors.
Product Shape, Size, and Weight
Understanding the exact shape, size, and weight is important for you to design a custom package that fits perfectly and provides adequate protection. If your package is too large, the shipping cost will increase, and can not ensure to protect the cargo adequately.
Material Selection
When choosing the materials for custom product packaging, you should consider the durability, cost, and environmental impact.
- Paperboard: Lightweight and can be widely used, ideal for making folding cartons.
- Corrugated Cardboard: Durable and strong, can be used for packing and shipping heavy products.
- Plastic: Can be used for various types of bags and packaging and is less eco friendly.
- Molded Packaging: Pulp packaging is 100% biodegradable and compostable, and can be molded into any shape and size.
Contact us to customize packaging!
Printing Techniques and Finishes
High-quality printing and finishing techniques can also enhance the look and feel of your custom packaging, here are the main printing techniques and finishes.
- Digital Printing: Suitable for small quantities of printing and complicated designs.
- Offset Printing: Suitable for large quantities printing, cost-effective with high quality.
- Flexography: Suitable for printing on non-porous materials like plastic and metal.
- Debossing and Embossing: The debossing can create an indented effect and the embossing can create a raised effect on your packaging. These effects can enhance the visual appeal of your packaging.
- Hot Stamping: Also known as foil stamping, this technique can make a shiny, eye-catching effect. Usually used for logo design, text, or other designs that you want to make a luxurious effect.
- Laser Engraving: Use laser to etch designs onto the packaging material, suitable for creating intricate and detailed designs.
- Silk Printing: Also known as screen printing, can be used on a variety of materials, offering bright colors.
Logo and Branding Element
Your custom brand packaging should highlight your logo or brand elements. Not just in a prominent position, but also across other parts of the packaging.
Color Schemes and Fonts
The color of the custom packaging is also very important in attracting customer’s attention and can influence their purchasing decisions. The font on the packing must be readable and the layout must be beautiful.
Imagery and Graphics
The image and graphic shown on the custom brand packaging must be clear and designed the image looks like the product you sell, so when customers look at the packaging, they can immediately think of your product.
Where to Buy Custom Packaging?
Eco March is one of the custom packaging manufacturers in China, we produce molded fiber pulp packaging in any shape and size according to your request. What you want to pack, customize the packaging from us with biodegradable & compostable materials Today!
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John Q
Product Manager
John Q is Eco March’s Product Manager. With 5 years of prior experience in the food industry after graduating from university, he has been an integral part of Eco March. He excels in creating and developing eco-friendly food packaging products with a keen focus on enhancing the consumer experience.
